About The Candidate

We’re seeking a skilled writer and editor with a strong marketing mindset to refine agency-produced content, ensuring it aligns with brand messaging and meets traffic targets. This role requires excellent communication, collaboration, and project management skills, along with experience in B2B or digital consultancy environments.

About The Job

The primary responsibility of this role will be to collaborate closely with agency partners to develop an always-on stream of content that highlights our values and services to prospective clients. Additionally, it entails evaluating and refining content produced by external agencies, ensuring alignment with brand messaging and marketing objectives. This role requires a meticulous eye for detail, a deep understanding of brand consistency, and the ability to work collaboratively with internal and external creative teams. This is a growth-oriented role with the ability for upward advancement as strategy and leadership skills are demonstrated.

Responsibilities

• Establish and nurture strong working relationships with external agencies, serving as a liaison between the marketing department and creative partners,
• Assess content created by external agencies for clarity, consistency, and adherence to brand guidelines, tone, and style.
• Ensure content aligns seamlessly with the company’s messaging strategy and overall brand identity.
• Collaborate with external content agencies to clarify project requirements, objectives, and messaging priorities to co-create compelling and impactful messaging for various marketing channels.
• Work according to the content calendar, ensuring timely delivery of high-quality content that resonates with our target audience.
• Work with SEO specialist to measure the impact of work via keyword rankings, traffic, and contribution to pipeline $, analyzing content performance metrics and providing insights to optimize content strategy and drive continuous improvement.
• Provide creative input and guidance to agencies to achieve strategic communication goals.
• Collaborate with internal stakeholders, including sales, product, and leadership, to identify key messaging and develop content that resonates with our target audience.
• Manage multiple projects simultaneously, overseeing timelines and deliverables to meet marketing campaign objectives.
• Stay informed about industry trends, content marketing best practices, and emerging communication techniques.
• Collaborate on and execute comprehensive marketing strategies to drive brand awareness, generate leads, and support business objectives.
• Take ownership of the creation of compelling content across various channels, including blogs, whitepapers, case studies, eBooks, videos, webinars, and social media, contributing to marketing goals and objectives.
• High performance in this role can lead to advancement to senior leadership positions within the marketing department, which would include additional responsibilities in strategic planning and execution, including overseeing larger-scale marketing initiatives and campaigns.

Qualifications

• Bachelor’s degree in English, Communications, Marketing, or a related field
• Proven experience in writing, editing, or content creation, preferably within a marketing or agency environment
• Exceptional editing and proofreading skills with a keen attention to detail
• Ability to review and refine content to ensure clarity, coherence, and adherence to brand standards
• Experience working in content following SEO guidance to drive web traffic
• Solid understanding of marketing principles, brand strategy, and the role of content in achieving marketing goals
• Strong interpersonal and communication skills to effectively collaborate with internal teams and external agencies
• Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality
• Experience in coordinating with cross-functional teams to integrate content into broader marketing initiatives
• A passion for brand consistency and a commitment to upholding brand guidelines across all marketing materials
• Ability to articulate and advocate for brand principles with agency partners
• Adaptable to changing project requirements and evolving brand strategies
• Ability to identify and leverage emerging trends
• Strong critical thinking and problem-solving skills to address challenges and find practical solutions during the execution of projects.