Social Media Press Coordinator

FullyRemotePETA

Job Type

Full-time

Description

Position Objective:

Use your social media skills and knowledge of public relations and print, TV, radio, and online media to change the world for animals. PETA is seeking a Social Media Press Coordinator to develop cutting-edge social media strategies, grow new relationships with media representatives, and represent our campaigns to the media on various platforms including podcasts, X, Instagram, BlueSky, Threads, TikTok, and YouTube.

Primary Responsibilities and Duties:

Research, identify, develop, and coordinate pitches and correspondence that promote animal rights messages and generate media coverage for PETAs campaigns across podcasts and all social media channels, including X, Instagram, BlueSky, Threads, TikTok, and YouTube

Develop processes for effective strategic press outreach across all social media platforms by creating assets, managing projects, deploying outreach, and tracking results

Plan and carry out new media outreach strategies and approaches across all social media platforms to increase PETAs impact and build a network of media contacts

Adapt to new plans and opportunities quickly, adjust media outreach strategies, and enact plans based on success and analytics

Brainstorm, develop, and implement pitch ideas; manage media outreach projects independently to completion

Develop contacts and establish relationships with media representatives, news influencers, and podcasters through innovative approaches

Work with podcasters and podcast networks to promote animal rights messages

Develop and pitch story ideas to podcasters and see them through to fruition

Keep informed about PETA’s work, social media presence, and traditional media coverage

Stay on top of trending topics and news stories and track and/or interact with those that are relevant to PETA’s campaigns

Maintain database records of media contacts, interactions on various platforms, and supplemental information

Exercise sound judgment and confidentiality at all times

Professionally represent PETA’s campaigns to the media and the general public

Perform any other duties assigned by the supervisor

Requirements

Degreein a related field or equivalent experience working in a professional environment

Minimum of two years of professional working experience in social media, public relations, or the media industry?

Track record of successful strategic projects demonstrating increased outreach and influence for supported brands, clients or companies

Ability to think strategically and creatively to achieve objectives

Experience with public relations listening and engagement tools such as Sprout Social, Muck Rack, and Sprinklr preferred

Willingness and ability to be on call during weekend and evening hours

Demonstrated thorough knowledge of animal rights issues and campaigns

Proven ability to deal with a variety of people in a professional manner

Demonstrated ability to work on multiple projects simultaneously

Proven ability to take initiative and follow-through?

Demonstrated ability to make sound judgments and work independently

Proven exceptional written and verbal communication skills

Proven excellent organizational skills

Proven ability to work well under pressure and meet tight deadlines

Professional appearance and adherence to a healthy vegan lifestyle?

Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues

Commitment to the objectives of the organization

The salary range for this position is$50,003.00 –$67,724.80 annually.