Job Overview

We’re seeking a copy writing and content specialist for our German team based in Berlin, ideal for a creative and strategic thinker ready to impact our marketing campaigns. You’ll be at the forefront of developing campaign concepts that not only elevate our brand but also drive performance marketing objectives. A hands-on approach is essential, particularly in crafting targeted messages and copy that engage our audience. Collaborating closely with agencies, you will bring these ideas to life, ensuring our content resonates across all channels. This role is a chance to directly shape our brand’s narrative, leveraging insights to make informed creative decisions.

Role Background

Wolt is a Finnish technology company renowned for revolutionizing food and grocery delivery, with Germany as its biggest growth market. As a Creative Content Specialist at Wolt Germany, your mission is to drive creative excellence informed by data, focusing on two main objectives: developing performance marketing campaigns that boost conversion rates and measurable success and crafting compelling narratives that tell our brand story and resonate with our audience to foster brand loyalty. In this dynamic role, you’ll leverage creativity and strategic insights to produce content that aligns with our business goals and enhances the daily lives of our users.

What you’ll be doing

• Content Ownership: You will own content for performance marketing (PM) channels, ensuring it aligns with our brand and drives results.
• Content Plan Development: You will be responsible for creating a focused content plan for PM channels, emphasizing the use of tests and learnings to enhance conversion rates.
• Hands-On Copywriting: Engaging directly in copywriting, you will produce compelling messages and copy in both German and English that resonate with our target audience, adhering to Wolt’s tone of voice.
• Agency Collaboration: Collaborating closely with agencies, you will ensure that your content plans are effectively brought to life, aligning with our standards and objectives.
• Brand Storytelling: You will develop narratives that connect our brand with the German market, making Wolt’s story engaging and relatable locally.

Your role is fundamentally creative at its core, requiring you to blend imaginative concepts with strategic execution. While flexibility and a collaborative spirit are essential, it’s your creativity that will truly define the success of our campaigns and content, making our brand resonate deeply within the German market.

Our expectations

• Bilingual Proficiency: Fluent in both German and English, you can effortlessly craft compelling narratives in both languages
• Creative Industry Experience: With at least 3 years of experience in the creative industry, whether at agencies, in-house teams, or with brands, you’ve honed your ability to develop impactful content across various channels
• Copywriting Skills: Your copywriting isn’t just good—it’s exceptional. You’re adept at creating engaging and effective messages that perfectly capture Wolt’s tone of voice, in both German and English
• Collaborative Spirit: You thrive in collaborative environments, working seamlessly with teams and agencies to translate creative visions into reality
• Strategic Creativity: While creativity leads your way, you understand the importance of data-informed decisions. You have the skill to use insights to inspire creative ideas without being a data analyst, blending analytical insights with creative execution to craft content that performs well
• Ability to ideate and write copy
• Coming up (internally and with the support of an agency) with “big ideas” for campaigns that are meaningful and talkable
• Structured approach to managing and improving the creative process to drive performance.
• Experience with managing multiple projects concurrently and hitting deadlines
• Attention to details to make sure all creatives are on brand design wise
• Experience with project management tools (Monday)
• Experience in team management

What we offer

• Cool office in the heart of Berlin
• Subsidised public transport (BVG)
• 30 days of vacation
• Urban Sport Club discount
• Discount on Wolt orders
• Independent work in a dynamic, international team
• A fast-growing tech company with many career opportunities
• Flat hierarchies in a start-up atmosphere
• Various soft drinks, coffee and fruits in the office
• Weekly (virtual) all-hands meetings and regular team events

Next steps

If this sounds like you, then click below to get the conversation going! 🙂

Please note that we do not accept applications coming in via email. Please submit your application via our job portal.

https://careers.wolt.com/en/jobs/copy-writer-content-manager-(mwd)/9145086#apply-now