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Writer, Editorial

Article Group Full-Time  New York, New York, United States 12 Sep 2022

Job Description

The Senior Writer, Editorial will be responsible for executing client-facing content strategy to a cross section of readers with varied knowledge and interests.

Hi. We’re Article Group, a product marketing agency.* We work with the largest and most recognized product-led businesses like Amazon, Facebook & Google to find unexpected solutions to challenging marketing and communications problems. We design and execute creative systems to position, launch, and build audiences for digital products and brands. We love an ambitious value proposition, hard-to-reach audiences, and a demanding sales cycle.

Our services help executives navigate all aspects of audience engagement from positioning to campaigns to an always-on drumbeat of content. With our deep background in the tech space, we can translate complex information into engaging assets and content, quickly, strategically, and with style.

We’re working with incredible partners and clients to develop this fast-growing approach to marketing strategy and creative. Join us.

What’s a Product Marketing Agency?

All of the tech you use, from apps to hardware, Is considered a “product.” That’s what we market; mostly to enterprises, sometimes to consumers, always to our great delight.

About The Role

The Senior Writer, Editorial will be responsible for executing client-facing content strategy to a cross section of readers with varied knowledge and interests.

They will use their industry knowledge to create compelling stories across a variety of mediums, including but not limited to longform blog articles, narrative user stories, newsletters, webinar outlines, and social posts.

This person should have gold-standard communication skills and the ability to synthesize complex ideas for presentation. From pitch to delivery, they’ll ensure all content remains on-brand of the highest quality. With a knack for quickly absorbing the goal, audience, and message of campaigns, the Senior Writer, Editorial will create copy that fits the need on the first try.

Key Responsibilities

  • Supplement creative briefs / insight reports with independent research into technical topics and audience concerns: you should seek to understand our client’s business and audience, not simply write to a specification
  • Write all levels of copy for digital and offline media, ensuring that style, tone and voice are appropriately aligned with intended audience and client brand
  • Ensure writing deliverables are edited and proofed for client reviews and final delivery
  • Present and explain your work and approach to collaborators and clients

You’ll Be an Ideal Candidate If You Have

  • At minimum, 5 years’ experience writing for complex brands, products, and sophisticated, expert-level audiences, applying a variety of styles based on brand and audience requirements
  • Extreme familiarity with following an editorial publishing schedule
  • A proven ability to manage and organize your own work and adhere to schedules and deadlines
  • Familiarity with the marketing needs of complicated b2b companies
  • Demonstrated skill as an empathetic listener, communicator and collaborator
  • Poise under pressure
  • Resilience to accept criticism of your work
  • Experience working remotely or with remote teams via video conference and messaging tools
  • Proficiency with G Suite (Docs, Sheets, Slides, Calendar), and an ability to quickly learn and embrace new tools

This Role Is Not Ideal For Candidates Seeking

  • Exclusive concentration on advertising copywriting (e.g. TV spots, display ads, social posts)
  • Technical documentation / user-manual writing
  • Pie-in-the-sky creative ideation

Article Group is committed to providing equal employment opportunities without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

https://boards.greenhouse.io/articlegroup/jobs/4632716004

22 days

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