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Senior SEO Specialist

California Closets Full-Time  United States 11 May 2022

Job Description

Senior SEO Specialist

  • Remote
  • Full Time
  • SEO Specialist with a minimum 6 years of SEO background.

California Closets is looking for a skilled, enthusiastic, and organized SEO Specialist to help elevate our brand. This is a completely remote, full-time, contract position. A successful candidate will execute SEO-related optimization tasks and strategy creation for the California Closets brand.

This SEO role will work closely with the Director of SEO and the California Closets marketing team, developers, content writers, and other contractors.

We’re looking for a professional who’s focused on Technical SEO and Strategy. The right candidate will be an organized thinker with great project management skills and a self-starter that’s ready to take initiative. A data-minded marketer who eats, sleeps, and breaths search and SEO strategy!

Responsibilities include

Technical SEO and Strategy

Monitor site’s traffic and performance to provide and execute improvement ideas

Track, report, and analyze website analytics and campaigns

Stay on top of Google (and other search engines)’s updates

Competitor SEO analysis and implementation strategy

Optimize copy and landing pages for search engine marketing opportunities

Perform ongoing keyword discovery, expansion, and optimization

Help to develop and implement link building strategies across multiple sites (including local)

Content Optimizations and content creation local listings

Work with the marketing and development team to ensure SEO best practices are properly implemented on newly developed code and front-facing web content.

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking, and other factors to improve

Experience Required

Proven SEO experience, 6 years or more preferred

Solid understanding of performance marketing, conversions, and online customer acquisition

In-depth experience with website analytics tools (Google Analytics, Google Search Console, SEMRush, BrightEdge, etc.)

Knowledge of ranking factors and search engine algorithms

In-depth knowledge of search engine optimization practices

A deep understanding of cross-functional linking strategies and how they can be used to connect different platforms and multiple websites to drive the overall goals of the company.

Major pluses

  • Working knowledge of WordPress
  • Familiarity with SEO platforms like SemRush, BrightEdge, MozPro, Searchmetrics, or similar
  • A good understanding of Google Analytics, and Google Search Console as it relates to SEO
  • Knowledge of Google My Business as it relates to local SEO
  • A Hyper focused view on conversion optimization

What’s in it for you?

  • Great opportunity for professional development within a stable, fast-growing company
  • Interesting and challenging projects
  • Remote work
  • Competitive Compensation

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