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28 Nov 2023

Full-Time Search Engine Marketing (SEM) Manager

HawkSEM – Posted by remotejobsninja United States

Job Description

Location:  US Locations; 100% Remote

Are you a passionate Search Engine Marketing (SEM) Manager with strong client-facing skills? Can you show us your ability to successfully optimize PPC campaigns on platforms like Google and Microsoft Ads?

We’re glad you’re here.

Take on an exciting and challenging experience as a highly valued team member of our results-driven digital marketing agency—a Google Premier Partner, Microsoft Advertising Partner, and Meta Business Partner. Our integrated marketing solutions have been achieving valuable conversions and high returns for over a decade for clients in SaaS, Finance, Healthcare, Education, e-commerce, and more.

What sets us apart? We focus on increasing our clients’ profits—not just vanity metrics.

As our newest SEM Account Manager, you will become well-versed in your assigned clients’ business objectives and ensure that campaign goals and metrics are met using your successful PPC action plans. You will be given strategic ownership to set up, manage, and optimize large ad spends for multiple clients, including:

Keyword research and consulting
Conversion rate optimization
Account audits and setups
CPA reduction
Campaign expansions
Keyword bidding
Budget management
Performance monitoring
Ad copy creation
Image ads + landing page design direction
A/B testing
Conversion tracking
Reporting and client communication

RESPONSIBILITIES:

Own the overall strategy and efficient daily management of assigned client accounts, focusing on client gross profit growth.
Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics.
Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans.
Report on key performance indicators and present results effectively to clients and senior management.
Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives.
Undertake smart buying decisions to ensure maximum effectiveness for a given online budget.
Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy.
Work with Analytics and Web Development teams to ensure there is a technical capability to deliver, capture, and ensure the success of key campaign aspects such as landing pages, tracking codes, and integration of analytics.

QUALIFICATIONS:

2-5 years of Google Ads (Search, Shopping, Display, Video, Performance Max) account management and campaign optimization experience.
Demonstrated ability to manage large ad spends ($100K+/month) across multiple different client accounts running national campaigns.
Proven skills using supporting tools like Google Ads Editor, Google Analytics, SEMrush, MS Clarity, Looker Studio, Supermetrics, Advanced Excel with Pivot Tables, WordPress, etc.
Exceptional attention to detail with strong written and oral communication skills for client-facing responsibilities
Self-motivation and a strong sense of accountability when there is no supervision (very important for a fully-remote team)
Capacity to handle multiple ongoing projects and deadlines in a fast-paced team environment (prior agency experience preferred)

BENEFITS:

100% remote work environment (we will NEVER ask you to come into an office!)
Medical, dental, and vision insurance benefits
401(K) with company match
Thoughtful unlimited PTO policy
Paid parental leave
Bonus opportunities and annual salary reviews
Life insurance and long-term disability benefits
Equipment, internet, and wellness stipends
Strong work/life balance support and flexible schedules
Continuous training, upskilling, and professional development opportunities (we only promote from within!)

INTERVIEW PROCESS:

A 30 to 45-minute video interview with an internal talent acquisition specialist
A take-home technical skills assessment (not timed)
A one-hour video interview with our Director of Marketing Operations and/or the Lead Strategist you may report to.

Learn more and apply at https://hawksem.com/careers/

HawkSEM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Learn more about EEO and Job Applicants here: https://www.eeoc.gov/employees-job-applicants

Location: US Locations Only

Job Categories: Remote Marketing Jobs. Job Types: Full-Time.

Job expires in 39 days.

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