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8 Mar 2023

Full-Time Outbound Marketing Writer

Wpromote – Posted by rj-ninja El Segundo, California, United States

Outbound Marketing Writer

Job Description

We are looking for an experienced Content Writer who brings both copywriting prowess and organizational aptitude to the table. As part of the agency’s in-house content team, you will be responsible for crafting content used for outbound marketing initiatives that position Wpromote as the leading digital agency, drive prospect interest and engagement, and generate leads to sustain Wpromote’s growth. If you’re a strong writer willing to think creatively, take an analytical approach to campaigns, and bring a truly nerdy love for all things marketing plus a sense of humor to your copy, we can’t wait to meet you.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We Offer

  • Remote-first culture
  • Half-day Fridays year round
  • Unlimited PTO
  • Challenger Recharge week (Summer)
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • LinkedIn Learning Membership and more!

The anticipated annual base salary for this role will range from $60,000 – $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

This position may be performed remotely in most states within the US, with some exclusions This position is not eligible for immigration sponsorship

#LI-SD #LI-Remote

You Will Be

  • Evangelizing a better kind of marketing that connects media strategy and business outcomes directly to prospects through written copy
  • Developing audience-specific content that makes a lasting impression on prospects and a tangible impact on the agency as a whole
  • Putting your superlative writing skills to work ideating, creating, and editing copy for outbound marketing channels including email, blogs, paid ads, short-form pieces, events, and more
  • Working closely with the sales team to craft and optimize outbound positioning and messaging
  • Collaborating with internal client service teams to develop inspiring case studies to attract new prospects
  • Juggling multiple deadlines and clearly communicating project status with all stakeholders
  • Measuring impact and helping to adjust our strategy and iterate based on those results
  • Working with the marketing team to build a content-driven outbound marketing machine
  • Researching and writing about marketing strategies, data, and tactics across verticals, channels, and roles
  • Developing and managing relationships across the agency with content contributors, channel experts, thought leaders, and key stakeholders on the marketing team and beyond
  • Continually A/B testing, analyzing, and refining copy to ensure optimal conversion results are achieved.

You Must Have

  • Minimum 2 years of writing experience, preferably in outbound marketing or sales
  • 2 or 4-year degree in English, journalism, digital marketing, or a related field
  • A writing portfolio with print and/or digital samples (please include a link or attachment with your application)
  • The ability to think creatively about audiences and succinctly develop positioning to engage those audiences optimized for different channels
  • An analytical approach to understanding what drives prospect interest and engagement and how to track and maximize it
  • Rock solid grammar
  • Experience with process/project management
  • Expert understanding of digital marketing including paid media, SEO, and email marketing
  • A desire to continuously learn and expand digital marketing expertise in a fast-paced, constantly evolving industry
  • The ability to gracefully share opinions on grammar and writing style, as well as receive and incorporate feedback
  • Experience with WordPress, Gsuite, Google Analytics, Asana, and SEMRush preferred

How to Apply

Job Categories: Remote Writing Jobs. Job Types: Full-Time.

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