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Marketing Content Writer

Channel Bakers Full-Time  Anaheim, California, United States 26 May 2022
Marketing Content Writer Jobs

Job Description

Channel Bakers is looking for a Marketing Content Writer with marketing experience to join the team.

Day to day, you are creating incredible blog content, whitepapers, case-studies, award submissions, social media content, website content, outbound marketing campaigns and emails, often multitasking and ensuring consistency of content across all communication channels.

You have excellent writing skills having honed your craft ideally in a digital advertising or marketing environment. You are able to produce a long form or short form content piece and know the relevance of each on different platforms. You have an innate passion for creating skillfully crafted content, are naturally curious and have a genuine desire for learning and discovery. You are able to empathize with global markets from a wide range of industries through effective research, active listening and the willingness to dig deeper. You know how to mine for relevant topics, research, ask good questions and get answers from the right sources to communicate thought leadership

You infinitely love the power of storytelling and have an ability to see how a story can be shared across any platform. You are infectiously enthusiastic about developing and executing our branding, voice, style and personality through the power of word and visual. You are also data driven and believe it is important to measure the success of our content activities.

You collaborate across the entire organization, finding opportunities to showcase our activities and partnering with key stakeholders to support them with their specific content related needs such as the Executive team, Advertising and People & Culture (talent acquisition, employer branding, employee engagement etc.).

You are extremely organized, can communicate clearly and concisely the status of projects across multiple stakeholders and manage your own projects effectively. You are able to write clearly and succinctly in a variety of communication settings and style and get messages across that have the desired effect. You come up with a lot of new and unique ideas, and are seen as original and value-added in brainstorming settings. You have an upbeat attitude and instinctive tenacity to go above and beyond for others.

You can effectively cope with change and know how to pivot when needed. You learn quickly and will try anything to find solutions. You can be counted on to exceed goals successfully and steadfastly push yourself and others to get over the line. You are dedicated to meeting the expectations and reeds of all stakeholders and always act with the client in mind.

Required Qualifications and Experience

  • 2+ years of experience in creating content and link-building in a B2B environment, digital advertising, or global technology company
  • Minimum Bachelor’s Degree, preferably in Marketing, Communications, Journalism or related
  • Sound experience of writing for B2B, B2C and employee audiences is essential. Understanding of retail and/or eCommerce is preferred. You are able to produce a long form or short form content piece and know the relevance of each on different platforms.
  • Experienced with multiple forms of B2B lead generation tactics and channels
  • Have basic knowledge of HTML, and creative editing within a digital space. Knowing CSS is a plus
  • Be able to produce content in different formats, and to cater to different audiences. Particularly, be able to distinguish between Business and Creative writing formats. Have the ability to switch between writing styles.
  • Ability to use content to motivate audiences
  • Ability to understand technical topics and translate into easily understood messages
  • Competent researcher utilizing multiple sources
  • Ability to manage multiple tasks or projects simultaneously within flexible timescales
  • Can provide a portfolio of writing samples.
  • Ability to produce a written document on short notice
  • Effective communicator across various audiences and have superlative grammar and proofreading skills
  • Strong and effective communicator (written, spoken and visual).
  • Experience with a content management system (Hubspot or other ideal)
  • Experience of working as part of a wider high performing team
  • Proficient user of standard office software (MS Office Suite, Google Suite etc.).
  • Proven track history of driving your own professional and personal development

Everyday Tasks

  • Create marketing content and copy for blog posts, landing pages, case studies, whitepapers, user stories. Email campaign content, email copy, video scripts, newsletters, infographics, award nominations, social media and web content
  • Keep up to date with SEO trends, techniques and practices that engages consumers
  • Use curated SEO methods to reach client visibility objectives
  • Perform independent research to help craft data driven content
  • Keep accurate, ordered, and dated notes or recordings of source material
  • Have a keen sense of detail. Take ownership of quality and accuracy.
  • Exercise a data-centric approach to gather customer insights and use data to improve engagement
  • Leverage data to assess and improve SEO methods
  • Maintain up to date knowledge of industry developments and competitors
  • Planning, scheduling and posting engaging content across all social media platforms including Facebook, LinkedIn, Instagram, YouTube, Vimeo and Twitter.
  • Productively engage in the entire content lifestyle from content ideation, creation and reproduction of different writing formats to edits, proofreading and measurement of said content piece.
  • Maintain validity of any necessary or mandated platform or partner certifications that are required of your role
  • Assist with ad-hoc projects and tasks as required
  • Communicate and collaborate cross-functionally within Channel Bakers and other key stakeholders

Position Details

  • Office Location: Anaheim, CA or Remote in US
  • OT Classification: Non-Exempt
  • Role Classification: Individual Contributor
  • Reports To: Marketing Content Manager
  • Travel: Occasional travel may be required for this role – approx 5%
  • Hours: Full – Time (Mon – Fri 8am to 5pm) with flexible working potential

Job Perks

  • Flexible Working
  • Fully vested 401K with up to 4% employer match
  • Highly competitive medical, dental and vision insurance
  • Life insurance and long-term disability insurance
  • Flexible Spending Account (FSA)
  • Access to Pet, Identity Theft and other insurances at heavily discounted group rates
  • ‘Absurd’ Fridays (Summer Friday afternoons off)
  • Paid volunteer time
  • Employee Assistance Program
  • Ergonomic workstations with standing/sitting desks
  • Regular team social events
  • Stocked kitchen with snacks and beverages

Working at Channel Bakers
Working at Channel Bakers is a job like no other.

We take pride in our culture and our sense of community. We strive to offer a fun and engaging environment to help our Bakers bring their best and authentic selves to work daily. We regularly take time to connect and have fun together as a team. We get to work alongside some incredibly talented co-workers and partner with some of the world’s most prolific and inspirational brands. We are proud to have a very diverse team of Bakers from the US, Germany, France, Brazil, Scotland, India, Taiwan, and Mongolia, just to name a few! We are a truly global organization headquartered in California with offices in Taiwan, China, the Philippines, and the UK.

Our core tenet is that we exist to help people, which is at the heart of all that we do. We enjoy the challenge of new and unfamiliar tasks; change is our normal, and we can shift gears comfortably. We love to exceed our work and personal goals, and most importantly, we are dedicated to exceeding our clients’ expectations. We value self-development; it helps us help others better.

We are an e-Verify employer

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