Full-Time Copywriter
Job Description
These are essential traits to thrive as a team member at Healthpreneur®.
We are the leading coaching and training company for helping health professionals and coaches get clients and scale their coaching businesses online…without the grind.
We are a remote, high performance team with a culture that is obsessed with excellence.
In a world where most businesses (and the people within them) are average at best, we refuse to join their ranks.
We are obsessed with helping our clients make their dreams happen in the service of others, while creating a company that is an industry leader for decades to come.
We cannot achieve this vision without incredible people.
But, if you’re looking for a cushy job with tons of time off, healthcare benefits, ping pong tables, and the ability to “switch off” when you leave the office, this isn’t for you.
If you get overwhelmed easily and your life is a mess, this isn’t for you.
If you strive to do the bare minimum or think that simply getting tasks done is doing a great job, then this isn’t for you.
Working at Healthpreneur® requires you to be top performer. It requires you to go above and beyond, not because you have to but because you want to. It’s who you are.
We are a performance-based company that rewards hitting outcomes, not completing tasks.
On our team, 80% of success is NOT just “showing up”. To be successful with us, you must actually move the needle by helping our business generate more revenue, become more profitable, or help our clients succeed – that’s it.
This isn’t a place to work if you’re looking for a job, but rather a fulfilling career where you can grow to your fullest potential.
For us, freedom means being able to live life on your terms and contribute in meaningful ways through work that inspires and lights you up, while enjoying life along the way (not when you retire).
At Healthpreneur®, we work hard – not because we have to but because we want to.
We don’t expect you to work 24/7 but you are expected to do what needs to be done to move the needle in your role.
If you’re selected to work with us, you are not accepting a 9-5, “punch in, punch out” job. And we are certainly not a company where you’d expect to completely disconnect every weekend…especially if clients or team members are counting on you to keep the ball rolling.
Again, this isn’t a job. This is a passion. This is a career with incredible growth potential with a company that is transforming a broken healthcare model.
We’re looking for winners who are hungry, competitive, and driven.
Is that you?
OUR TEAM
We are a virtual company with 20+ team members from coast to coast within Canada and the USA and as far as Australia, Europe, and the Philippines. Our founder and CEO, Yuri Elkaim, is located in Toronto, Canada. Our team members are all driven by their shared desire for impact, excellence, and continuous growth.
OUR CULTURE
Our culture is based on the premise “Be Great. Do Great” – regardless of location.
It’s about our shared values and how we communicate those values to each other and our clients. Regular two-way feedback, collaboration, and transparency within our team and our clients isn’t something we thought would sound good. It’s what we BELIEVE in and what we PRACTICE.
Strong culture inside the business equates to strong culture outside the business (with our clients) which is probably why we have grown so quickly 🙈
We live and breathe the following 3 core values:
Speed is King
Getting things done quickly is more important than doing them perfectly. By moving quickly, we expedite our learning and fast track our success.
Owner-Like Commitment
We are dedicated to doing great work and going above and beyond because the business’ success (and that of our clients) is our success.
Driven to Grow
We are voracious learners and we love a good challenge because it brings out our innate desire to grow and become our best.
If you fit the bill so far and this sounds like a company you’d like to be part of, then keep reading…
Our clients are busy health professionals (North American and UK-based) who are looking to scale their coaching businesses online. They are great at what they do but marketing isn’t their strong suit. Our goal is to create most of the marketing-related heavy lifting FOR them so they can move forward quickly as opposed to spending months trying to build their assets on their own by watching our trainings and using frameworks.
We want to blow their mind and give them a “business in a box” that is handed back to them within 7 days of starting their work with us. We want the marketing assets we give them to be better than what they would likely create on their own.
Completed assets that we hand back to them MUST reflect their unique philosophy (about how they help their clients) AND demonstrate a deep understanding of their client avatar.
The marketing assets will be used to help deploy a webinar funnel in their business that looks like this:
Social media ads → Webinar → Application → Phone Call
Thus, all of the assets and messaging to bring this to life is what WE want to take on and create FOR our clients.
This is not a W2 position, as this is a contractor role. Although we offer profit sharing, there are no formal benefits included in this position
ROLE & RESPONSIBILITIES
In this role, you will help our client success team create and deliver these marketing-related assets for our clients. You will be client-facing (intake calls directly with clients to gather messaging-related material to create their assets) AND work behind the scenes to help create their marketing assets.
These assets include webinar slide deck (working from our proven template), automation emails, facebook ads – all in a DONE-FOR-YOU fashion for our clients. And all of these are templatized based on our years of proven frameworks. Your job will be to add each client’s individuality to these assets so they feel like their own.
Specifically, you will:
- Conduct a 30-minute “Profitable Problem” call to help clients determine their offer and get clear on their avatar
- Conduct 60-minute “Deep Dive” calls to extract each client’s individual message and gather all information necessary to create ALL of their assets
- Outline the webinar, draft the registration page, and assimilate the intake form provided so that you can hand over all information necessary for our Jr. Copywriters to create all marketing-related content and assets (webinar slide deck, emails, & Facebook ads) for our clients.
- Review final assets (ie. webinar slide deck, Facebook ads, emails, etc…) to ensure they are well written, positioned well, and where needed make any necessary adjustments.
RESULTS (expected outcomes)
#1 – Help complete all intake calls & asset outlines (for a single client) in less than 5 hours total working time without compromising quality, which includes:
- Webinar outline
- Webinar registration page
- Intake chart
Remember that most of this will be already templatized for you. Your job is to coach the client to extract information while confirming their “buy in” to ensure the client is happy with the direction of the project and that final assets are high quality.
#2 – Review all work for accuracy and quality (before submitting back to the team) as if it were your own that your business depended on to succeed
REQUIREMENTS
- Actively pursuing a career in copywriting with 3+ years experience copywriting, coaching, content writing, editing, proofreading and direct response knowledge
- You have a passion for health & wellness and you can “speak that language”
- Emotional Intelligence – you must pick things up quickly and be able to read between the lines
- Very proficient with Google Docs and Keynote & Powerpoint
- The secret code is HP2025
- Available during North America working hours to meet with clients on zoom
- Must have a good internet connection
- Able to work under pressure, with deadlines & handle a high work volume while moving things across the finish line in a timely fashion
- Maintain open and frequent communication with team members via Slack and within our Project Management system
- Good understanding of project management and efficient workflow processes
- Must have a positive, teamwork type of attitude, a real “people person”
- Must be able to take initiative and run with it and be “open-minded and teachable”
- Highly coachable, able to absorb and apply new learning and commit to MASTERING your craft
- Strong work ethic – you must be a hard worker and always looking to get better and do better
