This is an engagement through Upwork’s Hybrid Workforce Solutions (HWS) Team. Our Hybrid Workforce Solutions Team is a global group of professionals that support Upwork’s business. Our HWS team members are located all over the world.
- Create the following persona-based long-form assets to drive customer engagement, acquisition, and retention:
- SEO articles
- Case studies
- Blog posts
- White papers, ebooks and guides
- Executive thought-leadership bylines
- Digital content experiences
- Develop compelling stories and inform content creation by leveraging relevant research to understand the needs of potential and existing customers, as well as collaborating with internal and external subject-matter experts to understand industry concepts and trends.
- Position the company’s key messaging, value propositions and differentiators in compelling ways and incorporate these elements into content assets as appropriate.
- Work cross-functionally with content, marketing, communications, and creative teams to develop content assets that contribute to and enhance integrated marketing campaigns.
- Update, rewrite, and optimize existing content to improve performance and search ranking.
- Write engaging copy for social media
- Learn and maintain the company’s tone and voice.
Must Haves (Required Skills)
- Background in SEO
- Skilled at interviewing subject matter experts, leadership, community members, and more, and turning their stories into compelling narratives
- Strong portfolio with a wide range of content
- Experience with writing copy for social platforms
- B2B and B2C experience
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