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Content Strategy Executive

Currys Full-Time  London, England, United Kingdom 20 Oct 2022

Job Description

The Content Strategy Executive role reports to the Content Strategy and Delivery Manager. This role supports content strategy planning for categories, campaigns, and initiatives.

The Content Strategy Executive role reports into the Content Strategy and Delivery Manager. This role supports the planning of our content strategy for categories, campaigns and initiatives.

You’ll be responsible for devising video, animation, imagery and editorial content solutions to support our channel partners in online, CRM and social. You’ll be accountable for delivering performance driven content that helps achieve individual category commercial KPIs.

You’ll also be responsible for using data driven by social listening, SEO and Google Trends to plan our TechTalk content calendar.

This role is also responsible for delivering regular reporting of content analytics and the co-ordination of our regular content user testing programmes.

Key Role Responsibilities

  • Develop appropriate strategy to support product, campaign and initiative projects
  • Deliver annual content calendar for TechTalk based on social listening, SEO and Google
  • Growing amount of content produced along with growth in supplier funded content.
  • Collaboration with commercial stakeholders
  • Delivery and performance of annual TechTalk content calendar
  • Delivery and performance of product, campaign, and initiative content strategies across channel.
  • Increase in annual content spend/output of content creation Video views, view throughs
  • Relationship management of key internal stakeholders and external agencies

Key Skills, Qualifications & Experience

  • Experience in developing and managing content strategies
  • Experience using social listening and SEO tools
  • Experience of reporting analytics
  • Experience of working within the retail industry
  • Good working knowledge of production tools, CMS, Social Listening and SEO tools
  • Great understanding of how to develop content to suit all channels
  • Ability to be persuasive and discuss content objectively
  • Ability to write coherent strategy documents and principles

We’re one team and we celebrate all the great things you do. One way we show our gratitude is by giving you access to a range of lifestyle benefits including:

  • Competitive pension scheme
  • Access to discretionary company bonus scheme
  • Life Assurance
  • Staff discounts and offers
  • Employee assistance programme
  • Cycle to work scheme
  • Hybrid working; arrangements will depend on your role and business requirements. You could be working from our primary Currys Campus at Waterloo (WeWork), meeting & collaborating at Currys regional workspaces or working from home.

Beyond that, we’ll be with you every step of the way, enabling you to get the most out of your role. We’re building a team that brings technology to people, making their lives better, easier and fuller, and you can be part of it.

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