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Content Strategist

MSL Full-Time  London, England, United Kingdom 11 Jul 2022

Job Description

MSL is looking for a Content Strategist who is already comfortable working on web projects, who prefers to think about information first before jumping into deliverables.

Are you a content strategist who specialises in an audience’s entire digital journey? Do you have experience in shaping website strategies – from concept to creation? Do you enjoy copywriting and editing?

If so … let’s chat.

At MSL we work across industries with some of the world’s best-known brands to create a variety of digital experiences. From new websites to interactive experiences to social content.

We’re looking for a content strategist with editorial and copywriting skills to join our team.

What We Offer

  • The opportunity to really push your creativity: we don’t just want to copy and paste our work. Each project is based in insight and fuelled by creativity.
  • The chance to develop your strategic skills: you’ll work closely with our UX lead and digital consultant to apply best practice to our work. You’ll also have access to Publicis Groupe’s learning and development programme to further your knowledge.
  • The ownership to pitch your work to clients and own your projects from a content strategy perspective.
  • The space to develop your own writing craft: when you’re not working on strategy, you could be creating content – from SEO-optimised copy to OOH to creative campaigns to big PR moments to pretty much anything. We’ve seen a lot of our copy on the sides of buses recently.
  • And the opportunity to work with creatives, designers, writers, UX specialists and more in our team – and across our sister agencies – on global projects.

What We’re Looking For

A content strategist who is already comfortable working across web projects, who prefers to think insight-first before jumping into deliverables.

Someone who:

  • Can think strategically – so you can collaborate with a UX specialist to plan content flow across a site. This could be for a major web concept and rollout project, or it could be for a site update and how we optimise an existing site with new content.
  • But enjoys the detail – from briefing writers to create SEO content (we have specialist agencies who support us on optimising our content) and overseeing and editing their work
  • Enjoys working collaboratively – we’re a down-to-earth team and our ideas improve when we shape them together.
  • Wants to build client relationships – you’ll have the opportunity to build the relationships with our clients to create the work that inspires you.
  • Thinks about audience needs and what we need to do to engage our audiences and make them feel that connection.
  • And finally, someone who wants their work to stand out. Who wants to reach with the big global projects but also create moments of joy with the smaller projects.

Interested In The Role?

If you want to find out more about the role, drop us a note at

8 days

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