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Content Marketing Specialist

rj-ninja Full-Time  Anywhere 7 Nov 2022

Job Description

Discovery Education is looking for a Content Marketing Specialist who loves everything content from email to articles, case studies to ad campaigns. You will be developing smart, engaging content that captures the attention of those in the PreK-12 education world and positions Discovery Education as a thought leader in our space.

You’ll also have a pulse on what teachers, principals, decision makers, and education leaders are prioritizing and find ways to engage with them on those hot topics, as well as understanding what the EdTech and education markets are doing.

In this position, you’ll be responsible for the development and execution of various forms of content meant for various audiences, including our own DE educators. DE’s content marketing serves a variety of purposes, including brand awareness, thought leadership, customer engagement, event promotion, and lead generation/acquisition.

This role can sit in our Charlotte Corporate Headquarters working a hybrid schedule or it can be fully remote.

As part of your application, please include a brief cover letter that highlights your experiences, skills and overall fit for the role.

What You’ll Do

Develop content as part of a cohesive digital marketing strategy across multiple platforms that engages customers and delivers the brand promise for Discovery Education while increasing lead generation.

The candidate must demonstrate experience in writing for different marketing channels and adept at multiple writing approaches, whether it be effective A/B subject lines for email campaigns, catchy headlines for social ads, or engaging copy for a blog.

In addition, they should be a detailed fact-checker, an awesome copyeditor, and meticulous at aligning all content to the bigger picture brand message.

  • Write concise, engaging content that adheres to brand guidelines for tone and voice, uses language best practices for the given channel/medium, and is optimized for search engines.
  • Work with digital marketing to execute integrated digital marketing programs and pillar pages that ensure consistency and relevancy of messaging.
  • Partner with various marketing teams to execute content strategy that drives increased engagement and demand.
  • Ensure proper SEO practices are in place and implement new practices to drive and boost traffic.
  • Manage editorial calendar for the DE Blog.
  • Support a range of other writing and editing projects as needed, including copyediting for other Discovery Education teams.
  • Support digital marketing with email automation campaigns, primarily with messaging and copy needs.
  • Stay current with best practices, emerging technologies, and trends in education and the EdTech market.


  • A strong storyteller with 3+ years’ professional writing experience in a related web/digital role.
  • Experience thinking strategically about content creation across multiple platforms.
  • Excellent communications skills oral and written with airtight editing skills.
  • SEO knowledge required.
  • Experience in developing content in a variety of formats, including pillar pages, blogs, social media, email, case studies, articles, and marketing collateral.
  • Experience with Pardot or similar marketing automation platform.
  • Knowledge of all MS Office professional applications (Word, PowerPoint, Excel, etc.)
  • Proactive, organized, enthusiastic.
  • Knowledge of WordPress platform and other content management systems.
  • Knowledge of Google Analytics a plus.
  • Basic Photoshop or image editing skills a plus.
  • Experience in the education sector a plus.
  • Legal right to work in the United States.


  • Flexible PTO.
  • Paid holidays include Thanksgiving, Christmas, and New Year’s Eve.
  • Generous parental leave for primary and secondary caregivers.
  • Annual education and professional development dollars.
  • Major medical, vision, and dental (multiple choices).
  • Summer hours and company recharge days.
  • Company-paid life insurance and short- and long-term disability.
  • Fitness and cell phone reimbursement.
  • Pet insurance.
  • Company paid volunteer hours.

_Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. _

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

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