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30 Sep 2023

Full-Time Content Marketing Manager

Articulate – Posted by remotejobsninja New York, New York, United States

Job Description

We are seeking a Senior Content Marketing Manager to help build and scale our customer stories program. This person will define strategies and processes for building the program and processes while finding new and compelling ways to tell customer stories in our marketing and sales channels. Additionally, this person will help in executing key content marketing activities, such as blog writing, long-form development, and exploration of new content opportunities for Articulate. This role has a direct impact on new and retention growth revenue through the creation of compelling customer stories, references, and other content.

The Senior Content Marketing Manager is part of a team of content writers and marketers who craft messaging and assets used to meet revenue and conversion goals. In this role, you will develop a deep understanding of our customers, brand, and industry. You will know the value behind the Articulate platform and products and use that knowledge to educate, engage, convince, and inspire. The ideal candidate is creative, tenacious, adaptable, a strong communicator, and a proactive team player.

This is a 100% remote position based within the US.

What You Will Do

  • Develop the content strategy for bringing the voice of our customers into our marketing and sales programs.
  • Partner with the core product marketing, sales, customer success, and other customer-facing teams to identify and source the right kind of customer stories for maximum impact
  • Showcase and amplify customer success stories through various content types and channels such as case studies, testimonials, references, reviews, videos, webinars, events, social, PR, and other media
  • Coordinate references and shape customer content for strategic marketing initiatives including campaign inclusion, analyst reports, and more
  • Define, develop, and measure against objectives and KPIs for customer storytelling, regularly reporting results to leadership across marketing and cross-functional partners
  • Conduct original research on product usage and industry trends for use in content
  • Support growth marketing campaigns, product releases, sales enablement, customer success programs, and industry events with impactful content
  • Engage in new content initiatives, such as blog authorship, e-book creation, etc.
  • Explore new content opportunities for Articulate alongside the Director of Content Marketing, and determine when and how we activate those opportunities to drive maximum revenue

What You Should Have

  • 8+ years of direct participation or ownership of content at a B2B SaaS company or 5+ years of customer advocacy experience plus 3+ years of sales and/or marketing experience
  • Highly customer-centric; have a real passion for building customer advocates and telling customer stories
  • Customer-facing experience (particularly with senior-level audiences), and experience initiating and fostering relationships with customers
  • Strong executive presence – proven experience working with executives and C-levels
  • Exceptional communication skills – be an amazing storyteller and strong writer
  • Have an understanding of content marketing funnel metrics and channels to support pipeline
  • Worked cross-functionally (especially with Sales, Success, and Marketing) in a fast-paced environment
  • Be a problem-solver who can juggle customer demands while managing complex, cross-functional projects to completion
  • Outstanding project management and organizational skills with an ability to prioritize among many moving pieces and complete tasks with high quality and on-deadline
  • Results orientation – the ability to prioritize, execute, and drive results.
  • Bachelor’s degree or higher

The pay range for this position is $105,900 to $158,900 for all US locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. Articulate also offers a robust suite of benefits, check out the website for a full list.

About Us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective.    Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces.

Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another.

We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.   Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law.

We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.   (For information about Articulate’s privacy practices, please view our Privacy Notice)

Job Categories: Remote Writing Jobs. Job Types: Full-Time.

Job expires in 42 days.

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