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Content Marketing Manager

Gremlin Full-Time  United States 23 Feb 2023
Content Marketing Manager

Job Description

At Gremlin, our mission is to enable every company to build more reliable software. We dedicate ourselves to building the tools, processes, and reliability signals that allow engineering teams to work proactively, fortifying the digital infrastructure that drives the world forward. We work with enterprises like Target, Twilio and JP Morgan Chase that are building complex, distributed SaaS applications whose success depends on uptime. If paving a new path forward at the leading edge of technology sounds exciting to you, we should talk.

About the Role of the Content Marketing Manager, B2B Saas

We’re looking for an experienced and dynamic Content Marketer to help drive our growth marketing strategy and execution for Gremlin.

Reporting into the VP of Marketing, you’ll be responsible for both advising on Gremlin’s content marketing strategy and owning launch, experimentation and improvement of Gremlin’s content across owned, earned and paid digital channels.

As Gremlin’s Content Marketing Manager, You’ll Have the Opportunity To…

  • Drive the conception, execution, and optimization of Gremlin’s content programs for SEO, social, influencer and customer marketing
  • Deliver relevant and authentic short and long-form content for a technical audience
  • Measure content effectiveness and optimize Gremlin’s content programs
  • Collaborate with and manage content and design vendors to maximize our efficiency
  • Deliver visibility and insights needed to align content roadmap with growth goals
  • Continually research, recommend, and evaluate new content strategies

As Gremlin’s Content Marketing Manager, You’ll Bring…

  • A deep understanding of the B2B technology buyer and their journey
  • A drive and determination to optimize for value over KPIs
  • A strong understanding and passion for all things marketing
  • Excellent communication and collaboration skills
  • A willingness to fail-forward, learn and grow
  • Previous experience working in a scaling SaaS startup

As Gremlin’s Content Marketing Manager, You’ve Seen Success With…

  • Translating technical content into compelling copy and calls-to-action
  • Written, video and visual content creation
  • Owning and running content calendars
  • Driving content engagement through owned, earned and paid channels
  • Marketo and Salesforce campaigns and reporting
  • Google Analytics, Search Console, and Tag Manager
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